Tax Back Solutions (Taxbs.lt) is a ax refund service helping individuals reclaim overpaid taxes from countries where they’ve worked abroad. Similar to established players in the tax refund industry, the brand offers a streamlined, fully online process that allows clients to calculate, file, and track their tax refund claims without the hassle of navigating foreign tax systems themselves.
When we took on this project, the client sat in 3rd place for overall popularity and SEO rankings within their industry – tax refund services. The leading competitor also commanded a brand name with roughly 10 times the search volume, automatically putting us in the underdog position, especially given that brand search volume remains one of the key ranking factors in 2026.
While we launched brand-building tactics immediately, we knew this would be a long-term effort. So in parallel, we focused on what we believed to be the true foundation of strong SEO: service pages built specifically for the target audience, grounded in semantic SEO principles, designed around high-engagement best practices, and covering each topic comprehensively. We applied this approach to every “Tax Refund [COUNTRY]” page – and within less than a year, we reached top 1-2 positions for 80% of these pages.
One of the biggest challenges in SEO is knowing where topical authority ends and topical dilution begins. For this Tax Refund Service project, we intentionally focused on building comprehensive topical coverage around tax refunds, tax rebates, refund eligibility, claim processes, tax codes, filing requirements, refund timelines, and related user concerns. Rather than publishing content on every tax-related subject, we prioritized topics that directly supported the client’s source context and business objectives.
Our strategy was to create a tightly connected semantic content network that addressed the complete search journey of potential customers while maintaining strong contextual relevance. Each content asset was designed to strengthen the central entity – tax refunds, through relevant attributes, supporting questions, and interconnected resources. By resisting the temptation to expand into loosely related taxation topics, we preserved topical consolidation, improved relevance signals, and strengthened the website’s authority within its most commercially valuable search landscape. This balance allowed us to maximize visibility without sacrificing contextual focus, plus the conversion rate of the website remained unharmed from the additional information content.
