JumsPigiau is a Lithuanian e-commerce and retail brand specializing in home improvement, household appliances, tools, electronics, and everyday home products. Similar to The Home Depot and Senukai, the company focuses on offering a wide product selection, competitive pricing, and convenient online shopping for both homeowners and businesses.

Since this project has more than 700 product categories and multiple target audience growth opportunities, we had to narrow down the priorities to the following:

1. Selecting categories that already had positive signals and visibility in Google
2. Additionally, prioritizing categories that generated the highest revenue potential, even if they were not yet ranking well organically
3. Supporting all priority categories with commercially-focused blog content. In this project, we intentionally avoided top-of-the-funnel topics such as “How to use X dishwasher” and instead focused on high-intent searches like “What dishwasher should you buy?” or “Best vacuum cleaners of THIS YEAR.” These topics are often easier to rank for than competitive category pages while still driving strong revenue potential and strengthening topical authority in our key verticals

Solving technical SEO issues starting from those with the widest potential impact on performance, including proper pagination setup, page speed optimization, server response times, crawl budget management, and limiting the crawlability of filter-generated URLs.